Cattail Lager

Rocking Horse Farm (RHF) is a development in Fargo, ND looking to promote the concept of building a brewery in the community. After thorough research of local breweries, Fargo Brewing Company agreed to supply their "original" flavored beer for RHF to utilize for promotion. The cans are white with a label printed on clear adhesive material.
 

The label design features the main office for the development, the Red Barn. Although many creative ag-themed beer names were brainstormed, "Cattail Lager" made the most sense with the actual flavor of the beer. Also depicted in the illustration is a real wildlife pond with cattails outside the office. A maroon band wraps around the side of the can with the development's tagline "Handcrafted Community" with the addition of "Handcrafted Brew".

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Since RHF wasn't able to send these packages through the mail, they were hand delivered to prospect's offices.