Mystery Valentine

Marketing promotions featured on a holiday can often give it new life! Rocking Horse Farm had chocolate rocking horse handouts that were underutilized at the office. These adorable chocolates combined with Valentine's Day inspired a creative mailing to promote the development.

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Six chocolate rocking horses were placed in a kraft box with a clear heart window tied on top with a red ribbon. The tag/card tied on top played with the concept of a "secret valentine" featuring a heart shaped scratch-off sticker revealing Rocking Horse Farm's logo. The backside of the tag offered more information about the development.

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This creative mailing was such a hit, we had recipients call our office to thank us for the fun surprise! Even though I'm allergic to chocolate, I didn't let that hinder myself for having fun with this project.