Revel Digital Rebrand

Revel Digital is a next generation platform for digital signage and media distribution. The brand's old logo was in need of a fresh upgrade with new colors that better represented technology and a modern graphic style. They wanted their new logo to present their brand as a complete solution, one platform that can handle everything, fast/quick turnaround and a full view of investment. They also wanted to target enterprise companies and convey a sense of adaptability,  innovation, clean/simple, business casual and most importantly, consolidation.

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Another request from the client was to keep the capital "R" as the main logo icon. Competitive businesses in the industry only had a sans serif wordmark as their logo. To differentiate from them, I designed the "R" as an icon that can be used separately from the logo as a design element. The middle of the "R" represents a sensor, which is used inside signage displays Revel Digital builds to make them interactive. The prongs on the left side of the "R" represent a computer chip to give a first impression of technology.