Scarecrow Scavenger Hunt

We all remember the day in 2020 when the world shut down. I remember packing up my office to work from home without any clear date of when we could go back. This meant having to get creative with advertising in a whole new way. Sometimes the best ideas come out of difficult situations! In order to promote the development, in October we came up with a "Scarecrow Scavenger Hunt" with 10 clues hidden around Rocking Horse Farm.

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The first clue was shared on social media directing willing participants to the second clue, which was attached to a small scarecrow in a specific location. The clues were laminated and clearly visible as to avoid the need to touch anything but still play the game. The final clue requested participants to submit a photo in costume by the last clue. 

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Overall the promotion was a hit! Not only did Rocking Horse Farm gain new followers, but many participants willingly gave compliments about how beautiful the development is.